Morocco soars in global outsourcing rankings, securing second place in Africa

Morocco has made a significant leap in the global outsourcing arena, ascending 12 spots to secure the 28th position worldwide in the 2023 Kearney’s Global Services Location Index (GSLI), as reported by Le Matin.

This climb also places the Kingdom as the second leading outsourcing destination in Africa and the fourth in the Middle East and North Africa (MENA) region.

The latest GSLI edition showcases Morocco’s substantial progress in the outsourcing sector, emphasizing its pivotal role as a regional hub. The Kingdom’s achievement is particularly noteworthy as it comes in a global context dominated by outsourcing giants like India, China, and Malaysia.

Morocco’s advancement in the rankings is attributed to its competitive costs, a multilingual talent pool proficient in English, French, and Spanish, and its concerted efforts to boost digital skills among its workforce. These factors have collectively enhanced the country’s appeal for technology-centric business operations.

Kearney’s index also highlights the Moroccan government’s commitment to the sector, with plans to invest millions in outsourcing to create approximately 5,000 new jobs by 2026. Recent developments bolster this initiative, including two memoranda of understanding aimed at generating 3,000 jobs by 2027, with an investment of 375 million Moroccan dirhams.

The 2023 GSLI evaluated 78 countries across 52 indicators, expanding from 60 countries and 47 indicators in the previous edition. The index measures countries based on financial attractiveness, talent skills and availability, business environment, and digital resonance—signaling Morocco’s growing prominence on all these fronts.