Accenture Names New Lead Creative Director


Global business process outsourcing (BPO) giant Accenture has announced the appointment of Greg Kaplan as its new lead creative director.

Kaplan, who joined Accenture from digital powerhouse DigitasLBi, will be responsible for creative ideation and development of the corporate brand.

Roxanne Taylor, Accenture’s chief marketing and communications officer, expressed confidence that Kaplan will help proper the Accenture brand to the next level with his creative talent and a wealth of digital experience.

“I am delighted to welcome Greg to lead creative strategy, ideation and development for Accenture,” said Taylor. “He brings immense creative talent and a wealth of digital experience that will help propel our brand to the next level. I look forward to working closely with Greg as we continue to position Accenture as leading in the new.”

The US-listed Accenture is one of the biggest BPO companies in the Philippines. –